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Videos

TV re[defined]

In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for TV....

Catalogue: Congress 2015: Revelations
Authors: Christian Kurz, Jo McIlvenna, Ben Himowitz, Ian Wright, Anna Noel Taylor
Companies: Tapestry, Flamingo
June 15, 2015
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Citation

Kurz, McIlvenna, Himowitz, Wright and Taylor (2015a, June 15). TV re[defined]. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tv-re-defined-


Videos

Wearables: Putting the X-factor back into qualitative research

In 2013, ITV launched a brand new X-Factor app, creating a truly interactive, multi- screen experience by allowing audiences to be the ‘fifth judge’ and rate acts during the show.This groundbreaking media format required a truly innovative...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Alex Charlton, Konrad Collao, Mark Fathalla, Mat Watson
June 15, 2014
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Citation

Charlton, Collao, Fathalla and Watson (2014a, June 15). Wearables: Putting the X-factor back into qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/wearables-putting-the-x-factor-back-into-qualitative-research


Videos

Emotion and inspiration at the Van Gogh Museum

Emotion drives consumer behaviour and lies at the heart of consumers' brand decisions. This is a case study of a successfully executed research study on human and brand related emotions in a worldwide renowned museum. The Van Gogh Museum and TNS have...

Catalogue: Congress 2013: Think Big
Authors: Saskia Brocx, Laurine van de Wiel
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Brocx and van de Wiel (2013a, June 15). Emotion and inspiration at the Van Gogh Museum. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/emotion-and-inspiration-at-the-van-gogh-museum


Videos

Screen life

Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers and advertisers? Are we watching TV more or less, is...

Catalogue: Congress 2013: Think Big
Author: Robert Ellis
Company: COG Research Ltd.
June 15, 2013
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Citation

Ellis, R. (2013a, June 15). Screen life. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/screen-life


Videos

Facing the Internet landscape changes

The recent dynamic developments in technology have led to a shift in online media consumption and consumer behaviour patterns. It is clear that markets need measurement that can provide data on internet-users’ behaviours with different types of...

Catalogue: CEE Research Forum 2014: East Connection
Author: Lauris Lietavietis
June 15, 2013
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Citation

Lietavietis, L. (2013a, June 15). Facing the Internet landscape changes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/facing-the-internet-landscape-changes